Thanks for your time reading this.

Please let me introduce myself. My name is Aulia Amal Ikhwani. With work experience of over ten years within multinational companies and emerging brands.

The beginning of my public work was during my high school years in Pontianak, Indonesia. Helping and working for my mother as a door-to-door salesperson in my high school field work during break time. Then moved to Jakarta for college duties and work. Then moved to Kuala Lumpur after a few years graduating from university. After living abroad in Kuala Lumpur, I decided to go back again to Indonesia, and am currently based in Jakarta now.

All this time, grateful for the opportunity to grow both fail and win with these big companies such as Red Bull, Converse, Concentrix, Meta, Microsoft, and Accenture.

As a human myself, I was born to a father who works as an Air Traffic Controller. That daily technical logic and communication legacy passes on to me naturally as a voyager. Who bridges the gap from each tech logic and creative shadow to simplify (not to make it simpler) all problems.

I always have an acute curiosity to observe anything interesting from other human creations and tastes. This kind of mindset always makes me attuned to any patterns that show up from the code of conduct and context principles. With the boring repetition, I am resilient about acting on the mechanism according to the result. In the outcome, that is unique and rare. I am hunting to apply the lindy & worldly wisdom.

From all established systems, those frameworks delivered and guided me to the goals that the team wants to achieve. While to find out all via negativa to avoid bad things happening in the future: to stay grounded when it happens. Sometimes, too much system does not make me move, and I believe not to always be rigid to it, but stay fluid within the current reality. Sometimes the odds are not in our favour. So emotionally, I detach from the outcome itself that I cannot fully control.

From my experiences over these ten years, I always mixed it from what works and not solely focus on the tradition that exists, because sometimes the current problem (few) is not relevant to the past. Theory is when we know everything but question why it's not working. While practice is when everything works, and someone doesn't know why it works. Therefore, theory and practice, when combined, realise that nothing works and no one knows why.

As a multidisciplinary myself, my focus areas at this moment are Sales Systems & Growth, Brand Strategy & Integrated Marketing, and Interactive Design & Code.

While facing ideas that are perishable, revealed by myself and need to be executed with the team. I translate it to pragmatic behaviour that is from the aphorism "I think, therefore I do X" (word play by me inspired by Descartes), which is equal to the destination itself.

Operating in a high agency, my mind rejects frameworks that reduce its agency.

As a Water person (born in November), I have a sailor leg-on-ground to drive in practical independence to achieve something bigger. Groundedness and transcendence.

In a team, I operate to encounter the current reality by matching it to a pattern based on the existing framework and constraints. To test through action, I extract the principle from what works regarding the operating system. With low ego about ideas, and high standards for execution.

In an escape from mediocrity, I have honed an honour and awards, including Converse All Star Team emerging creator representative (2019), top performer during Customer Service Q3 2022 with Outstanding Customer Satisfaction (CSAT) as Meta Marketing Pro, and top quick conversation generator for two periods in competition in a row at Accenture (2025).

In all, keep myself improving to the excelsior with an autodidact energy to learn from new situations, everything from CRM flows to animation coding.

For more human-scaled opportunities, you can shoot an email to my contact below ↓

Contact: hello@amlkhwn.com